The Idea Inquest validates your idea with your audience. It ensures that they want it, that you’re solving their problems, and that it will make you money while making them happy.
What the Idea Inquest aims to solve
Instead of rushing to turn your idea into a business — making mistakes about what features or services to build, who to target, and what to market to them — the Idea Inquest uses detailed systems, processes, and techniques to confront all of the unknowns about your idea. It leaves no about assumptions your audience, your competitors, and your industry so you can start you business at a steady pace.
The most common failures business founders make are:
Making the incorrect assumptions about who their audience
Making the incorrect assumptions about what their audience want
Not pivoting enough from the competition to define their own category (link: law of category)
Spending too much money on all of the wrong things (like advertising)
Simply not asking for help about what they don’t know
The Idea Inquest will answer these questions:
Who is your audience?
Will they actually care about your idea?
What features or services should you actually create?
Let’s see exactly how this works…
Instead of potentially creating the wrong thing…
…we’ll research your audience through deep, unbiased observation throughout all of their possible watering holes on the internet. We do this because human beings are always biased. Whether it’s your assumptions, or an interviewee trying to make you happy, its simply unavoidable. But by observing people in their natural environment, we can get a much clearer picture. No more making the wrong assumptions, or getting biased answers from interviews.
A breakdown of the common world views your audience holds
An examination of all of the pains your audience expresses online
A pain prioritization graph that tells you exactly what you should focus on
All of the raw data for your own use
Instead of comparing yourself to your competitors…
…we’ll help you understand their word views and their strategies. We do this because a common mistake is trying to copy or improve on a competitors strategy, instead of defining your own unique category. This way you can look for holes in their approach and fill them, instead of trying to take the same castle.
A breakdown of your competitors world views and why they have them
An examination of what your competitors strengths and weaknesses are
A checklist of opportunities you can fill that your competitors aren’t
Instead of being unprepared for the world wide web…
…we’ll do comprehensive SEO (search engine optimization) research to ensure all of your efforts are not only perfect for your audience, but planned to succeed on the internet. We do this because well-planned SEO allows you to show up when your audience is searching on the web, trying to solve their problems. This is free and very effective marketing, provided you get it right!
A list of SEO keyword opportunities
A detailed look at your competitors SEO positioning and authority
An action checklist for correctly implementing SEO for your business
All of the raw data for your own use
Instead of a marketing free-for-all…
…we’ll do a comprehensive audit of any of your existing content, as well as industry-leading content to discover what resonates with your audience. We’ll find out what your audience wants to read or watch, how it should be written, and whether or not your competitors are up-to-snuff. Plus we’ll explain how to arrange into a marketing funnel, ensuring that it is efficient as possible.
Measurable insights into your audience’s comprehension level (Including reading level, preferred reading length, preferred language, and more)
An understanding of what content converts, as well as an understanding of how any of your existing content is converting.
A detailed spreadsheet of all content used as reference
Instead of a bunch of ideas and assumptions…
…we’ll deliver a marketing and business roadmap that outlines what features and services to build, and what marketing tactics you should use. This prevents you from making the wrong choices and having to pivot later on, saving you time and money. We do this to eliminate as much risk as possible to you, by eliminating as many unknowns as possible. Illustration of a finalized roadmap and marketing calendar.
An understanding of what to create, and how long it will take
A business development roadmap (what to build or when to roll out)
A marketing calendar (what to content & advertising to create and when to publish it)
TL;DR (TOO LONG; DIDN’T READ)
The Idea Inquest answers your questions, eliminates risk, and saves you time and money.
Being pulled in a thousand directions by unfocused ideas
Worrying about whether your idea will be a success
Stressing about planning, marketing, building, and optimizing your idea
Wasting months building a prototype just to get investor dollars
Struggling to find product/market-fit
Losing sleep over trying to figure out how to scale
An understanding of what your customers think, their "worldviews"
A clear list of features, products, or values to offer to your audience
A digital marketing roadmap to understand how, where, and when to target your audience
A straightforward content calendar to know what to create and why
An outline of your competitors strategies and weaknesses
An action plan to get your website to the front page of Google
An actionable business strategy that tells you how much money and how long your idea will take